SELFGROWTH COMPANY & UX Design
Spring 2022
SELFGROWTH COMPANY is a Danish company owned by a clinical and organizational psychologist, who provides individual and group coaching sessions in stress management, personal development, and career development.
This case study represents my project during my UX Design course with ReDI School Denmark.
Project overview
SELFGROWTH COMPANY already had its own published website. However, the founder of the company wanted to focus more on building the public reputation among Danish and English-speaking populations living in Denmark and Scandinavia. She was looking to transform the existing website into a platform that offers hope, guidance, and empowerment to those seeking support. It should be easy for her clients to navigate through the services and products.
Mariam Mellouli | Founder of SELFGROWTH COMPANY
“The leading target group is women between 25 and 50. They are professional, ambitious and very responsible. They tend to forget their own needs and attend to those around them. The 2nd target group is the HR and manager, who is looking for support to their team, either for a yearly team day or before a big project kicks off.
The target group is aware of how confidence, assertiveness, and authenticity play a significant role in creating successful results.”
What is the problem?
After having several brainstorming sessions with the founder of SELFGROWTH COMPANY and considering her own experience with clients, I noticed that currently in Denmark (2022), the retirement age is between 66-68. This means working-class people might face work-related problems such as:
Finding desired career paths
Needing to grow in career pathways
Dealing with work environment conflicts
Experiencing job burnout
Seeking personal development
Balancing work and life
What is the solution?
Having more quality knowledge about psychology and organizations would help clients to overcome work-related challenges. So, I understood that there are certain topics that will help her clients the most, which are:
Self-awareness
Self-reflection
Career development plans
Team-building activities
Building interpersonal and professional skills
Mission accomplished
The project was successfully presented to the client, and she was very happy with the result. However, due to budget constraints, she was not able to implement the design.